Jim Herd is a former professional wrestling executive who served as the Executive Vice President of World Championship Wrestling (WCW) from 1988 to 1992. He is best known for his controversial decision-making and creative direction during his time with the company, which ultimately led to the decline of WCW.
Herd was responsible for numerous unpopular decisions, such as changing the name of several iconic wrestlers, trying to push younger talent over established stars, and implementing gimmicks that were widely criticized by fans and wrestlers alike. His tenure with WCW is often regarded as a period of turmoil and mismanagement within the company.
Following his departure from WCW in 1992, Herd largely faded from the wrestling industry and has kept a low profile. Despite his negative reputation among wrestling fans, his contributions and impact on WCW during his time as an executive cannot be overlooked.
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